Over the last six months we've been tracking the progress of BeachMint, a company started by
Diego Berdakin and MySpace cofounder
Josh Berman, who formerly worked together heading News Corp incubator Slingshot Labs. In June the duo closed a
$5 million funding round for BeachMint but declined to give many details, save for their goal to make waves in social commerce. Today, we have a much better idea of what they're up to: BeachMint has just launched its first shopping site, a jewelry store dubbed
JewelMint, and it has more on the way. The site's big hook is star power: every piece of jewelry on JewelMint was designed by actress Kate Bosworth and her stylist Cher Coulter. Sign up for the site and once a month, you'll be able to choose from a handful of Bosworth/Coulter-designed pieces exclusive to the site that are suited to your taste, each of which costs $29.99. If you've ever used
ShoeDazzle, then JewelMint's model will sound very familiar (ShoeDazzle's celebrity backer is Kim Kardashian).
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