Tuesday, January 4, 2011

Memo to Twitter: Popularity Is Becoming a Commodity

So there I was flying back to San Francisco after the Holidays, flipping through the United Hemispheres magazine to better understand my awesome Snack Box options, when I was stopped by an animated drawing of Twitter founder Evan Williams and an accompanying Q&A for joe-plane-traveler about the popular site. The interview starts with a throw-away clause saying Williams is credited with inventing blogging, which is weird because I have never even heard Williams claim this. (Perhaps they meant inventing Blogger?) More to the point, the Q&A ends with Williams saying this in response to all those concerns about business model: "There aren?t many things on the Internet or anywhere else that I can think of that have died of popularity." Williams is right. But plenty of things have died in spite of popularity.

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