Step one: obtain a ton of users. Step two: get brands to leverage your service. Step three: get celebrities to use your service and promote it. Step four: mainstream. While these steps obviously aren't a one-size-fits-all thing, they have been a pretty standard set of rules for a number of popular startups in recent years. Twitter and Foursquare immediately jump to mind. And now it looks like Instagram just hit step three. Hip hop artist Snoop Dogg has begun using Instagram. Earlier this afternoon, he tweeted out his first picture to his nearly 2.5 million followers. It's Snoop in a suit "bossin it up". And yes, he used a filter.
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