Comparing the iOS and Android platforms is often tricky because the perspective is usually one-sided. But mobile ad platforms tend to have a pretty well-rounded look at the state of things because they're agnostic in the religious war that is iOS versus Android. And of those, Medialets has one of the best views since their data comes from only big-time app makers which tend to be on both platforms. Apps like Pandora, New York Times, Fandango, CNN, The Weather Channel, and a wide range of others. In other words, the "premium apps". So what are they seeing? First and foremost, to state the obvious, mobile is exploding across the board. Medialets says their premium inventory rose almost 300 percent in the fourth quarter of 2010. Pretty much every report you will have read in the past few years will say the same thing.
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