VigLink, a startup that helps publishers and bloggers monetize their outbound traffic, has closed a $5.4 million Series B funding round led by Emergence Capital, with participation from existing investors Google Ventures and First Round Capital. The company raised $800,000 in January 2010 and has now raised a total of $7.3 million. The company is also revealing that SoftTech VC took part in an earlier round (their participation was not previously disclosed). VigLink's goal is to help publishers monetize their content more effectively and without much effort. After installing a small snippet of code on your site, VigLink will detect whenever you create an outbound link to any of 12,500 merchant sites. It will then automatically convert this link to an affiliate link, which means that you get a kickback whenever someone clicks it and eventually completes a purchase on the linked merchant site. 
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